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Checked 2026-10-20

Mailchimp for small businesses

Sends email campaigns and automations, with generative AI features on Standard and Premium.

Free plan: yes
Starting price
Free
(under 250 contacts)

Paid: Price depends on contact count; not shown on page load

As shown on the maker’s pricing page, checked on . Prices are each maker’s regular list price in US dollars, read on the date shown. We never convert currencies.

Mailchimp sends email campaigns and automations, and it’s free for businesses with fewer than 250 contacts, up to 500 sends a month. Its Standard and Premium plans include generative AI features, and Mailchimp says Intuit Assist "uses generative AI to help you optimize campaigns" by drafting personalized emails and building automations. Intuit Assist is in beta, in English only, in select countries. Paid prices depend on how many contacts you have, so Mailchimp’s pricing page shows them only after you choose a contact count. Standard and Essentials come with a 14-day free trial.

Who it’s for

Small businesses that want a well-known email tool with room to grow.

Pros

  • Free plan for under 250 contacts
  • Generative AI features included on Standard and Premium

Cons

  • Free plan is capped at 500 sends a month (250 a day)
  • Paid prices depend on list size and aren’t shown until you pick a contact count